Diesel Sunglasses - Fascinating And Fearless Spectacle For The Kids

By: Dena Dudley - Info resource from fashion eyewear online store

Established in 1978 by Renzo Rosso, Diesel has become one of the go-to choices of the kids, the classy and the fashionably trendy. With 5,000 retail outlets around the world, it provides jeans, undergarments, shoes, bags, children's apparel and also swimwear. Through the years, the brand has forged unions with some other names. For example, their jewellery and designer watches are produced by Fossil, and also their fragrances by L'Oreal. Diesel sunglasses come in union with Marcolin, one of the most trusted forerunners on the expensive eyewear industry. Diesel has also made forays beyond the fashion trade, creating items as complex as helmets, kitchenware and also earphones.

On the year 1988, Rosso employed the Holland-born William Das as assistant designer for the company's accessories, boys' and kid's lines. Barely graduating from fashion college, Das was talking to Rosso when the company's founder offered the young designer a job. Consequently, Das was known as Creative Director in the year 1993.

Having Wilbert Das at the helm being the Creative Director, Diesel forged a reputation as among the more fashion-forward brand names in the manufacturing of jeans. It was also under Das' direction that the business broadened and diversified its merchandise selections.

Lots of eyewear shops in London, UK claim that the eyeglasses manufactured by Diesel are one of the most popular among the younger set. Its previous advertising campaign, a bold poke on the fashion market's crazes and quirks, encapsulates the genuine style of the company: odd, hot and outrageous.

The eyewear series for ladies has 2 primary models: the Flirtini and the Love Bug. The Love Bug harks back into the 60's having circular glasses and mirrored lenses. The Flirtini easily combines elegance and lively charm utilizing its large frame.

The men's eyewear collection also offers 2 main lines: the Bad Max and the Stealing Bullet. Displaying equal part stylishness and masculinity, Bad Max is perfect for males who are brave in life as well as in their style choices. The Stealing Bullet is trendy and streamlined, qualities that determine who the modern man is.

Diesel sunglasses also have a 3rd line, the Double Trouble, a playful take on androgyny. And the Black and Blue style is good for males and the Ivory and Petroleum for women, both sunglasses could be utilized by any sex. The design is also offered in army colours of green, mud and khaki.

“Be Stupid,” is the brand’s latest vague ideal. In a way, this mirrors the brand’s irreverence and unusual fashion style. In case you have an interesting and bold sense of fashion, you'll never go wrong with this eyewear brand.